Negotiating Marketing Budgets Part 1

Goal: Successfully negotiate marketing budgets and schedules 

Steps

• ask for more flexibility with budgets or deadlines
• suggest balanced solutions that stay within budget
• discuss campaign length and cost adjustments
• find common ground with partners

Key Terms

• We’re hitting our/ … (___)
• Can we adjust/ … (___)?
• Let’s (see if ___) find (___).

Model Dialogue Preview & Practice
In the dialogue, two marketing managers discuss plans and negotiate budgets. Fill in the dialogue blanks first, then practice with your coach.
Discussion Problems 1 & 2
Situation 1: Negotiate with your agency about your collection. Keep to the budget and make sure online marketing starts on time.
Situation 2: Work with an agency on a promotion campaign. Extend deadlines, reduce costs, and stay within your budget.