Goal: Analyze the case facts and establish your position on how a company should respond to its responsibilities during a national crisis.
Key Issues
- A national crisis has created serious pressure on company operations and stakeholders
- Leadership must decide how to allocate resources between relief efforts and business continuity
- The company’s reputation and corporate responsibility are directly at stake
- Should the company prioritize external relief efforts, protect its own operations, or find a balance?
Case Preview & Key Points
- Who are the key stakeholders, and what does each group need from the company?
- What decisions has leadership made so far, and what problems have they caused?
Pre-Presentation Discussion
- What are the risks of prioritizing business continuity over relief efforts?
- What could happen to the company’s reputation if it fails to act responsibly?
Key Terms
corporate responsibility / stakeholders / crisis management / relief efforts / business continuity / allocate / disrupt
